Site security is added as a new ranking signal in organising Google results [SSL]
The Internet is not always the safest place for people who want to protect their computers or information. However, Google is one of the most popular websites in the world. It does its best to keep users safe while surfing the internet. Of course, Google cannot guarantee the safety of the millions of websites it returns, but the search engine is being updated to make Google safer for everyone.
Basic security :-
Google has always been considered a “safe” website. It already uses Hyper Text Transfer Protocol (HTTPS) systems, which makes using Google generally secure. The real purpose of Google, however, is to connect its users to other websites that may be safe themselves. This is a big problem for people who use Google to find sites that they are unfamiliar with. Sending from a completely secure website to a safer website is a surprising number of people who do not think about it when they use the Internet, and that means that Google itself is a very secure website, its use does not necessarily mean a secure internet experience for its users.
The solution :-
The solution to this problem is to change Google’s ranking signals – at least this is the plan that search engine webmasters have been testing for a few months. The idea is to change the algorithms that sites rank on Google searches to account for the security of a website. This means that if you have the choice between two sites with the same value as part of an existing search history, the safest site is automatically ranked higher in the list thru Search engine optimization. These include website certificates, domain security, HTTPS and TLS, and other similar methods.
How will it affect you?
While this is undoubtedly a very good thing for occasional Internet users, it is not necessarily good for webmasters who naturally become nervous when Google search engines are updated. However, the practices needed to improve your position in Google Ranking Signals are relatively straightforward. These things should probably apply to your website. Google already offers tools to test the security level of websites and has some recommendations for staying on new algorithms, such as: For example, the use of 2048-bit key certificates, which allow robots.txt on HTTPS sites to index search engines. URL and use of their instructions on the website when changing a website address.
For those who are proud of the security of their website, this update will be a welcome change that could make their website higher than before. For those whose website security is lacking, it will almost certainly hurt your website rankings. Fortunately, most users prefer secure sites, so it’s a natural and easy step to make your site a little more popular and easier to find.